The use of social media sites such as Twitter, Facebook and YouTube has exploded in recent years. More and more people are using these sites to network, find information, and stay up to date with what’s going on around them. As a result, many businesses are beginning to take advantage of these tools by creating their own social media marketing campaigns. This is known as social media marketing.
What is it?
Social media marketing is simply using various forms of social media sites to advertise your business and get new customers. The goal of this type of advertising is to reach people who are already interested in your product or service. It is also important to keep in mind that there are different types of social media marketing, and each one requires a slightly different approach. For example, you might want to use Twitter for short messages about your business, while Facebook is better for long form posts.
How can I do it?
There are many ways to promote your business through social media sites. Some of the most popular include:
* Blogging – If you have a blog, you can write articles about your business and post them to your site. People who read your blog will then see the content, and may be interested enough to click on a link back to your website.
* Video Marketing – You can create videos that promote your business. These can be used on sites like YouTube and posted on social media sites. You can also create short, entertaining videos that can be shared on Facebook, Twitter, etc.
* Social Bookmarking – This is when you share a link from your site to other sites that are related to yours. For example, if you sell shoes, you could share a link to a shoe store on Twitter.