The term “social media marketing” has been around for a while, but it’s only recently that it has become the buzzword of the day. The term itself is fairly vague and has been used to describe a number of different marketing techniques, so what exactly does social media marketing entail?
Social media marketing can be broken down into four main categories:
1. Social networks
2. Online communities
4. Search engines
These are all ways in which businesses use the internet to reach their target audience. Social networks are the most popular method of online marketing as they allow businesses to interact with customers on a personal level, allowing them to build a relationship with potential clients. Online communities are similar to social networks, but they are focused on a specific topic rather than an individual person. Blogging allows businesses to have their own website and interact with visitors directly, and search engines allow businesses to advertise and direct traffic to their site.
Each of these methods is important in terms of online marketing, but none of them are sufficient by themselves. It takes a combination of all of them to create a successful business online.
As mentioned before, social networking sites are extremely popular, but they are not always the best place to advertise your business. For example, Facebook is a great way to connect with friends and family, but if you want to attract new customers you should not post pictures of your family or advertise your products on Facebook. If you do, you’ll get a lot of “likes” from your friends and family, but you won’t get any new customers.
Blogs are also popular and can be a good way to generate traffic to your website, but you should make sure that you don’t just write about yourself and your business. Write posts that are interesting to your readers and include links to other websites. If you have a blog about dogs, for example, you could post information about how to train your dog and include a link to a training website. This will allow people who are interested in training their dogs to visit your site.
Search engines are another great tool for generating traffic to your website, but again, you shouldn’t rely solely on them. You should use keywords in your titles and content to help increase your ranking in search results. If you’re trying to rank highly in Google for a certain keyword, you should try to use it at least once in the title and once in the content. If you’re not familiar with SEO, there are a lot of free tools available that can help you optimize your website for search engines.