I was talking to my friend today and he said, “It’s like I’m trying to sell my house to a blind person.” He meant that he was trying to explain affiliate marketing to me.
The problem with that analogy is that it is just not true. If you were trying to sell a house to a blind person, they would have no idea what your house looks like or what it’s made of. You would have to describe every detail in order for them to be able to make an informed decision.
With affiliate marketing, all you need to do is tell them what you are offering and how it works. That is all you need to do. The rest will take care of itself.
When you are selling something, you need to know the product inside and out. You need to know everything about it. You need to know how it works, what the benefits are, and what the drawbacks are.
You also need to know the customer. You need to know what their needs are, what their problems are, and what their fears are. You need to know what makes them tick. You need to know how to communicate with them so that they can see what you are offering.
If you were trying to sell a car to a blind person, they probably wouldn’t be able to figure out what you were talking about. They would need to know what kind of car it was, what it looked like, what its color was, what type of engine it had, what the mileage was, what kind of gas mileage it got, what the price was, what the warranty was, etc.
The same thing applies to affiliate marketing. You need to know everything there is to know about your product. You need to know everything that your potential customers are going to need to know in order to buy from you.
Once you understand this, you will see why it is so important to know what you are talking about. If you don’t know anything about your product, then you won’t be able to communicate with your customers effectively. You won’t be able to get them to trust you.
You won’t be able to build a relationship with them. You won’t be able convert them into customers. You won’t be able get them to buy from you.
If you want to succeed at affiliate marketing, you need to learn how to do this.
